Manager, Brand Shopper Marketing
Company: Kellogg Company
Location: Battle Creek
Posted on: September 17, 2018
The Brand Shopper Marketing Manager for Snacks will collaborate with a broad cross-functional team to bring retailer and shopper perspective into the brand planning process holistically. The right person for this role is an extreme collaborator with a background in brand marketing, shopper marketing or promotions. You will have a love for marketing and retail and a proven ability to engage across multiple cross functional teams to elevate the role of retail and shopper within Kellogg. At Kellogg, we nourish families so they can flourish and thrive. We achieve this through our vision to enrich and delight the world through foods and brands that matter. In addition to being a global CPG/FMCG leader, Kellogg prides itself on being a global marketing leader. Achieving this in todays continuously and rapidly evolving marketing landscape demands that we are on the forefront of change and new ways to reach our consumers. We must invest in our brands through compelling, participatory ideas and experiences that come to life across the consumer and shopper journey and deliver aggressive business growth. HERES A TASTE OF WHAT YOULL BE DOING Voice of the Shopper First and foremost, you will be a strategist. As the shopper expert on your assigned brands, you will help the brand team by developing the strategies that enable your brands to win that critical decide moment. Once the strategy is agreed, you will work with the shopper execution teams for each retailer to develop plans, and as the brand shopper expert, you will make the final recommendations to the brand team. Plan agreed? Then its on to ensuring creative development by field marketers is on brand and on strategy, and recapping results so that we can be continuously learning. Plus you get to partner with agencies with master claims, master assets and master guidelines to develop field creative. Implementation Champion Youll be champion of integrating shopper marketing within the experience planning process, while helping to implement shopper marketing strategies for your assigned brands and ensure customer, channel, and shopper inclusion in the brand planning process. Attend brand ICP meetingsContinuously strive to increase your shopper marketing capabilities through a strong partnership with shopper insights to better understand and communicate how the brand/category is shopped.Translate national marketing strategies and objectives plus brand creative/experience plans to shopper marketing and the ask of the individual field marketers.Develop Best Practices You will assist in the development of best practices for all Kellogg constituents by benchmarking best in class shopper marketing companies, and bring to life cutting edge shopper marketing practices and technologies. YOUR RECIPE FOR SUCCESS Required:Bachelors DegreeSubstantial experience in brand, shopper or integrated marketing. If you have retail experience as well, that is great!Influential Leader. Knows how to build, communicate and defend a position and has a demonstrated ability to engage and influence othersup, down and acrossto effectively lead.Bonus Points: MBA, Masters Degree or international equivalentAction-Oriented. A strong bias for action, learning and optimization to create results. Ability to work with comfort in both firm and agile process environments to deliver investment for impact.Relationship-Builder & Collaborator. Has a natural ability to forge strong relationships within diverse teams. Values diversity of thought and experience and knows how to create benefit from it.Complex Project & Budget Manager. Experience managing multiple, significant budgets supporting complex projects with precision and detail orientation.WHATS NEXTIts best to apply today, because job postings can be taken down and we wouldnt want you to miss this opportunity. To learn more about whats next, click on one of the links below: Kellogg K-ValuesNew Hire Benefits Guide THE FINER PRINTThis position reports directly into the Director, Snacks Shopper Marketing. Peer relationships include brand marketing, promotions, finance, customer marketing, integrated marketing, merchandising and field sales and shopper marketing. The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employees Form I-9 to confirm work authorization. For additional information, please follow this Link for English or this Link for Spanish. GROW With Us. Kellogg Recruitment
Keywords: Kellogg Company, Battle Creek , Manager, Brand Shopper Marketing, Executive , Battle Creek, Michigan
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