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Sr. Manager, Omni Marketing

Company: Kellogg Company
Location: Battle Creek
Posted on: June 15, 2022

Job Description:

Advance your career as a Senior Manager, Omni Marketing (Chicago, IL - 412 N Wells Street). - In this exciting role you will help us to achieve industry leadership in omni commerce by delivering superior experiences that earn us "digital-first position" with Customers, Shoppers and in the hearts and minds of Consumers. - Your key objectives will include: 1) Develop digital marketing strategy based on Category and brand priorities, consumer strategy, changes in supply and demand and competitive pressures 2) Own and lead Category led initiatives in collaboration with experience planning and omni commercial team 3) Plan and execute digitally led conversion tactics like Paid Search, basket building programs, display advertising campaigns and other related tactics. Here at Kellogg, we are building out the future and we are looking for top talent to drive growth. Join our team and help us develop strategies for our customers that the competition wish they thought of. - - At Kellogg we are passionate about our people, brands, business and outstanding food. - Are you ready to leave your footprint (Or as Tony would say paw print) with an industry leader? - Apply now to become a part of a best in class company that values equity, diversity and inclusion. HERE'S A TASTE OF WHAT YOU'LL BE DOING

  • Category Omni Strategy - -You will collaborate with category teams to build and align on the omni strategy and growth plans for the category. Build investment posture to attain the strategic objectives (e.g., GSV, Share, etc.) by channel.
  • Marketing Performance - -You will drive strong performance marketing programs across all customer platforms. - This will be accomplished through agency resources ensuring on-brand delivery and high Return On Investment as applicable across pureplay, omni channel and emerging platforms. You will contribute to marketing effectiveness by identifying short-term and long-term issues that must be addressed. You will measure and report performance of all digital marketing campaigns and assess against goals (ROI, KPIs).
  • Collaboration - -Work collaboratively with Omni Commercial Team to translate category priorities into customer plans and vice versa. Also consult on customer specific tentpoles. -Partnering with the Content Management, Commercial Strategy and Omni Commercial teams to successfully plan and execute performance marketing efforts including paid search, display and basket building programs. - Together you will ensure that organic -and paid strategies complement each other. You will manage agency relationships and media operations like budgeting, Media Authorization process and the PO process.
  • Marketing Integration - -This position will ensure tight integration with the North America marketing organization. -You will deliver a seamless experience to consumers by tightly integrating with the broader marketing and omni commerce organization. - -This will ensure the deployment of on-brand strategies in campaigns via the Integrated Commercial Planning -(ICP) - -process. YOUR RECIPE FOR SUCCESS Required:
    • Significant experience in client service / agency and Retail / CPG
    • Leadership skills and demonstrated ability to influence senior levels in the organization.
    • Experience with Amazon Advertising, Instacart, retail networks such as Criteo, Quotient and retailer media (i.e. Kroger, Walmart Media Connect (WMC) or Target) is necessary - Bonus Points:
      • Advanced Degree (Masters)
      • Experience working directly for a food company
      • Prior experience with digitally native brands
      • - WHAT'S NEXT Closing date is 06/24/2022.
        • Ability to travel up to 25% It's best to apply today, because job postings can be taken down and we wouldn't want you to miss this opportunity. - To learn more about what's next, click on one of the links below: -
          • -
          • THE FINER PRINT - The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation in completing this application, please reach out to - LET'S CREATE THE FUTURE OF FOOD Kellogg Recruitment

Keywords: Kellogg Company, Battle Creek , Sr. Manager, Omni Marketing, Executive , Battle Creek, Michigan

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