Marketing Manager
Company: Senior Care Partners P.A.C.E.
Location: Battle Creek
Posted on: February 21, 2021
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Job Description:
Who We AreSenior Care Partners PACE (Program of All-Inclusive
Care for the Elderly) is a healthcare leader that enhance the
quality of life by providing comprehensive, coordinated care that
allows the elderly participants to continue to safely live in the
community and avoid or defer placement in institutional long-term
care. Our portfolio of health and wellness services spans the
spectrum of healthcare needs and complex medical issues.--We're
revolutionizing the way the aging population is serviced by
allowing them the autonomy and freedom to stay in their home.With
four locations (Battle Creek, Kalamazoo, Portage and Albion) we
work together to bring innovative solutions to our participants
every day. Why We Are DifferentAt Senior Care Partners P.A.C.E
(Program of All-Inclusive Care for the Elderly) we work from the
inside out and encourage you to bring your whole self to
work.--SCPP team members feel a deeper sense of purpose at
work.--We have been awarded as a Great Place to Work--, and top 20
in the nation Fortune Best Workplaces--- for Aging Services. Let's
combine our efforts and become a team committed to excellence and
making a difference in our community.What We Offer-- A company
culture where everyone matters and promotes trust and
collaboration-- Healthcare + Dental + Vision + 403b with Employer
match-- Professional development-- Tuition Reimbursement-- Annual
flu immunization-- Holiday, personal and vacation days--
Competitive pay-- The stability of a company--with a record of
strong financial performance and history o being actively involved
in local communitiesWhat You Will Do: SCPP is seeking a talented,
self-directed strategic Marketing Manager who will be responsible
for planning and executing marketing strategies to establish brand
consistency, drive market adoption and awareness and help increase
revenue. This includes developing and managing marketing plans and
communications, determining, and monitoring the Return on
Investment (ROI) of marketing campaigns, data analytics,
collaborating cross-functionally, and staying up to date with the
latest digital trends.--This job is well-suited for someone that is
passionate about results, enjoys analyzing data, following current
trends, and communicating well with people to gain strategic
alignment.This is a unique opportunity to play a key role in an
exciting, fast growing business. This position will start in in
Portage, MI location and later move to our Battle Creek, MI
Headquarters.RESPONSIBILITIES: -- Develop a deep understanding of
the business and build the optimal marketing strategy and plans and
referral programs that help drive awareness, education, customer
adoption and scale. -- Act as primary marketing contact with
referral sources/community leaders, including regular participation
in calls, in-person meetings and planning sessions.-- Earn trust
and maintain strong relationships across the organization to
support the goals, work in conjunction with other leaders and
peers, increase engagement with marketing, and drive program
support.-- Develop, manage, and be responsible for budgets,
performance, timelines, detailed pre/post-programs, and ROI
evaluations on marketing activations and initiatives with
quantitative and qualitative analyses-- Identify and recommend
opportunities for the improvement of processes and performance--
Target specific referrals to promote services, including paid
search, social media platforms, advertising, emails, website
content, SEO strategies and events execution-- Search out new
referral opportunities to help drive business growth-- Oversee
development of marketing material (e.g. brochures, fact sheets,
newsletters, and articles in community publications) -- Ensure
regulatory compliance in implementing all marketing plans and
strategies -- Arrange and coordinates community and internal
presentations to a wide variety of audiences -- Facilitates weekly
marketing and community outreach meetings to prioritize and ensure
effective implementation of key marketing targets and strategies.
REQUIRED EDUCATION Bachelor's Degree in marketing, business, or
equivalent related experienceBASIC QUALIFICATIONS -- Self-starter
that is assertive, results driven, possesses a high degree of
intellectual curiosity and comfortable with managing ambiguity--
Proven ability to develop strategic, analytical, and financial
frameworks to conduct analysis.-- Excellent oral and written
communication skills, with the ability to interact and influence
effectively with all levels of management-- Demonstrated ability to
manage multiple projects and to prioritize key initiatives
consistent with organizational goals-- Comfortable working across
functional areas and at varying levels of the organization--
Experience in marketing planning, field marketing, event
management, account-based marketing and/or project management.--
Experience managing integrated marketing campaigns using tactics
that include live events, webinars, digital advertising, and
networking-- Excellent analytical, problem-solving, and critical
thinking skills-- Ability to tell a great storyPREFERRED
QUALIFICATION-- MBA degree is a plus-- Familiarity how to employ
marketing communication strategies to nurture leads, drive adoption
and accelerate growth.-- Proven experience finding creative ways to
do more with less, and a track record of staying on budget.--
Experience in a community-based setting or health care provider
industry-- Product & Brand Management experience-- Field Sales
experience helpful-- Digital marketing experienceCOMPETENCIES--
Analytical and strategic-- Communicates effectively-- Drives
results-- Cultivates creativity and innovation-- Project management
-- Customer focused-- Sound business judgement/decision quality--
Resourceful-- Manages ambiguity-- Tech savvy-- Instills trust--
Attention to detail-- Values DifferencesPosition Type/Expected
Hours Of WorkThis is a full-time salary position, Monday through
Friday.TravelSome travel required
Keywords: Senior Care Partners P.A.C.E., Battle Creek , Marketing Manager, Executive , Battle Creek, Michigan
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