Marketing Manager

Company: Senior Care Partners P.A.C.E.
Location: Battle Creek
Posted on: February 21, 2021

Job Description:

Who We AreSenior Care Partners PACE (Program of All-Inclusive Care for the Elderly) is a healthcare leader that enhance the quality of life by providing comprehensive, coordinated care that allows the elderly participants to continue to safely live in the community and avoid or defer placement in institutional long-term care. Our portfolio of health and wellness services spans the spectrum of healthcare needs and complex medical issues.--We're revolutionizing the way the aging population is serviced by allowing them the autonomy and freedom to stay in their home.With four locations (Battle Creek, Kalamazoo, Portage and Albion) we work together to bring innovative solutions to our participants every day. Why We Are DifferentAt Senior Care Partners P.A.C.E (Program of All-Inclusive Care for the Elderly) we work from the inside out and encourage you to bring your whole self to work.--SCPP team members feel a deeper sense of purpose at work.--We have been awarded as a Great Place to Work--, and top 20 in the nation Fortune Best Workplaces--- for Aging Services. Let's combine our efforts and become a team committed to excellence and making a difference in our community.What We Offer-- A company culture where everyone matters and promotes trust and collaboration-- Healthcare + Dental + Vision + 403b with Employer match-- Professional development-- Tuition Reimbursement-- Annual flu immunization-- Holiday, personal and vacation days-- Competitive pay-- The stability of a company--with a record of strong financial performance and history o being actively involved in local communitiesWhat You Will Do: SCPP is seeking a talented, self-directed strategic Marketing Manager who will be responsible for planning and executing marketing strategies to establish brand consistency, drive market adoption and awareness and help increase revenue. This includes developing and managing marketing plans and communications, determining, and monitoring the Return on Investment (ROI) of marketing campaigns, data analytics, collaborating cross-functionally, and staying up to date with the latest digital trends.--This job is well-suited for someone that is passionate about results, enjoys analyzing data, following current trends, and communicating well with people to gain strategic alignment.This is a unique opportunity to play a key role in an exciting, fast growing business. This position will start in in Portage, MI location and later move to our Battle Creek, MI Headquarters.RESPONSIBILITIES: -- Develop a deep understanding of the business and build the optimal marketing strategy and plans and referral programs that help drive awareness, education, customer adoption and scale. -- Act as primary marketing contact with referral sources/community leaders, including regular participation in calls, in-person meetings and planning sessions.-- Earn trust and maintain strong relationships across the organization to support the goals, work in conjunction with other leaders and peers, increase engagement with marketing, and drive program support.-- Develop, manage, and be responsible for budgets, performance, timelines, detailed pre/post-programs, and ROI evaluations on marketing activations and initiatives with quantitative and qualitative analyses-- Identify and recommend opportunities for the improvement of processes and performance-- Target specific referrals to promote services, including paid search, social media platforms, advertising, emails, website content, SEO strategies and events execution-- Search out new referral opportunities to help drive business growth-- Oversee development of marketing material (e.g. brochures, fact sheets, newsletters, and articles in community publications) -- Ensure regulatory compliance in implementing all marketing plans and strategies -- Arrange and coordinates community and internal presentations to a wide variety of audiences -- Facilitates weekly marketing and community outreach meetings to prioritize and ensure effective implementation of key marketing targets and strategies. REQUIRED EDUCATION Bachelor's Degree in marketing, business, or equivalent related experienceBASIC QUALIFICATIONS -- Self-starter that is assertive, results driven, possesses a high degree of intellectual curiosity and comfortable with managing ambiguity-- Proven ability to develop strategic, analytical, and financial frameworks to conduct analysis.-- Excellent oral and written communication skills, with the ability to interact and influence effectively with all levels of management-- Demonstrated ability to manage multiple projects and to prioritize key initiatives consistent with organizational goals-- Comfortable working across functional areas and at varying levels of the organization-- Experience in marketing planning, field marketing, event management, account-based marketing and/or project management.-- Experience managing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and networking-- Excellent analytical, problem-solving, and critical thinking skills-- Ability to tell a great storyPREFERRED QUALIFICATION-- MBA degree is a plus-- Familiarity how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.-- Proven experience finding creative ways to do more with less, and a track record of staying on budget.-- Experience in a community-based setting or health care provider industry-- Product & Brand Management experience-- Field Sales experience helpful-- Digital marketing experienceCOMPETENCIES-- Analytical and strategic-- Communicates effectively-- Drives results-- Cultivates creativity and innovation-- Project management -- Customer focused-- Sound business judgement/decision quality-- Resourceful-- Manages ambiguity-- Tech savvy-- Instills trust-- Attention to detail-- Values DifferencesPosition Type/Expected Hours Of WorkThis is a full-time salary position, Monday through Friday.TravelSome travel required

Keywords: Senior Care Partners P.A.C.E., Battle Creek , Marketing Manager, Executive , Battle Creek, Michigan